LFC support 'Be Clear on Cancer' campaign

The club will be running awareness posters at Anfield for Wednesday's Champions League clash with Real Madrid and Saturday's Barclays Premier League meeting with Hull City.

Around 900 people in Cheshire and Merseyside are diagnosed with either bladder or kidney cancer every year - and for this reason, the club's foundation is supporting PHE's programme.

Supporters are encouraged to visit their GP straight away should they spot a key symptom of bladder or kidney cancer - blood in pee.

The earlier these cancers are diagnosed, the higher the chance of survival - and so the Reds' foundation, a dedicated advocate of improving health though the power of football, is urging fans to be aware of the symptoms.

To promote awareness, thermochromic posters will be installed in the Kop urinals ahead of the game with Madrid and will remain in place until after Saturday's game with Hull.

When used, the heat reactive posters reveal the 'Be Clear on Cancer' campaign message, 'If you notice blood in your pee, even if it's 'just the once' tell your doctor'.

As well as installing posters in both male and female toilets, the club will also run a campaign news story in their matchday programme.

Mark Haig, head of operations at Liverpool FC, said: "We absolutely back the 'Be Clear on Cancer' campaign. Kidney and bladder cancers impact our fans and their loved ones - that's why we're committed to raising awareness of the symptoms and helping to tackle cancer head on."

Professor Kevin Fenton, director of health and wellbeing at Public Health England, thanked Liverpool for their involvement.

He said: "We're delighted to receive such high-profile support from the club and are confident that together we can increase awareness of the symptoms of bladder and kidney cancers."

Premier League football clubs West Ham United, Southampton and West Bromwich Albion are also supporting the 'Be Clear on Cancer' campaign to help keep the message at the front of people's minds.

The clubs' support will help reach men in particular, who are at greater risk of developing bladder or kidney cancers.

For further information about the signs and symptoms of bladder and kidney cancer, please visit nhs.uk/bloodinpee.