Liverpool Football Club has cut its domestic cup and Champions League match ticket prices in half for 17-21 year-olds next season as it continues with its focus on getting more young people to Anfield to watch the Reds.
Following the decision to hold season ticket price increases in line with inflation for next season, the club is continuing to focus on youngsters with its cup pricing.
The junior matchday ticket, which was introduced last season, will remain at just £5 for selected games and disabled matchday ticket prices will be frozen for the second consecutive season.
The club has also reduced its cheapest matchday ticket by 2.6 per cent from £38 to £37.
Ian Ayre, chief executive officer at Liverpool, said: "The club recognises the importance of ticket prices and each year gives careful consideration when making decisions on all pricing. We have listened to the feedback from our Supporters' Committee, who gather the views and thoughts of our supporters.
"With this in mind, we have held season ticket prices relatively flat for 2014-15 and with matchday tickets have focused again on getting more kids and young people into Anfield to watch our games.
"We have continued with our policy of stretching pricing so whilst some of the biggest games in the calendar will be more expensive, our cheapest matchday tickets will be reduced further from last season.
"The £5 junior matchday ticket for selected games will remain, and in addition we will also be introducing a new young adult price band for all home cup games during next season, giving more opportunities for our younger fans to visit Anfield."
Following the introduction of the six-tier ticket structure last season to allow more accurate ticket pricing according to seat, location and view, some adult matchday prices have been reduced by 2.6 per cent for next season while others have increased on average by 6.3 per cent.
The Reds have been listening to the views of fans through the official Liverpool FC Supporters' Committee, and chairman Bob Humphries added: "We met with the club earlier this year and made several recommendations, based on the feedback we had received from supporters.
"Although no supporter wants to see ticket price increases, it is positive to see that the club is making some progress and has listened to our advice. We are pleased that the club is implementing a half-price ticket scheme for domestic cup and Champions League matches for 17-21 year-olds next season.
"Also, the junior matchday ticket, introduced last season, will remain at £5 for selected games and disabled matchday ticket prices will be frozen for the second consecutive season."
Click here for a full breakdown of 2014-15 matchday tickets.