Liverpool Football Club has today announced airline Garuda Indonesia as its very first official training kit partner, for two seasons kicking off on June 1, 2014.
The national airline of Indonesia became the club's official airline partner in 2012 and, following the success of Liverpool's 2013 pre-season tour to Asia and Australia, Garuda Indonesia has decided to take their partnership with the club to the next level by becoming its training kit partner.
"Last year we flew Liverpool FC to their tour destinations," said Emirsyah Satar, president and CEO of Garuda Indonesia.
"We saw first-hand the following that this club has, not only in Indonesia but in Thailand and Australia too. We knew then that this football club would be the perfect partner for Garuda Indonesia as we grow our airline across the world.
"As a global player and the flag carrier of Indonesia, Garuda Indonesia is committed to bringing the beauty of Indonesia and its rich culture to the world. With a co-branding partnership with LFC, we are confident Indonesia will be increasingly recognised by the world and especially by Liverpool fans worldwide."
The Reds enjoy a massive following in Asia and particularly in Indonesia, a country which boasts more Liverpool fans on Facebook than anywhere else in the world - more than 1.5million.
Indonesia also lays claim to having the most followed official LFC international Twitter account - @OfficialLFC_ID - with more than 90,000 followers, while the official Indonesian local-language website - Indonesia.liverpoolfc.com - also helps to bring the club closer to fans in the country.
"We are delighted to be extending our partnership with Garuda Indonesia, who will become our very first training kit partner," claimed Billy Hogan, chief commercial officer at Liverpool FC.
"Liverpool Football Club has a huge following in Indonesia, which makes this award-winning airline a perfect partner for us as we work to connect with fans all over the world.
"It makes us extremely proud that Garuda Indonesia has chosen to partner with Liverpool FC as they increase their coverage and continue their transition from a regional airline to a global carrier.
"As one of the world's biggest football clubs, we will be able to help grow their reach in new markets while strengthening our relationship with a partner that we have already shared two fruitful years with. Together we are building on success."