Liverpool legend Kenny Dalglish visited a local school this week to launch 'King Kenny', a new children’s book created by main sponsor Standard Chartered.
The former LFC player and manager met with young pupils at New Park Primary School - close to Anfield - to introduce the book and support the club's Red Neighbours programme, which creates memorable experiences for young people in the local area.
Following the event, signed copies of the book were donated to the school on behalf of Standard Chartered and the Marina Dalglish Appeal.
The ‘King Kenny’ book, and accompanying short film, form part of Standard Chartered's year-long Power of Numbers campaign, celebrating 125 years of Liverpool FC.
‘King Kenny’ tells the incredible story of one of football’s all-time greats, capturing valuable lessons from his inspiring journey, both on and off the pitch.
Written in rhyme, the book was penned by children’s author Gavin McCormack and aims to give young fans around the world a new perspective on the LFC legend.
Dalglish said: “It’s fantastic to get out into the local community, introduce the book to the children and encourage them to spend more time reading.
“I’m really pleased to be able to work with Standard Chartered and help support Red Neighbours - and their great work in the Anfield area - with this book.”
Emma Sheller, global head of brand and marketing at Standard Chartered, said: "We couldn’t mark LFC’s 125th birthday without celebrating the No.7.
“Kenny Dalglish is a man who has inspired LFC and its fans across generations. His passion, experience and influence has reached the hearts of many, and we created this children’s book and short film to celebrate this legacy.
“It is timeless. Full of tradition, virtue and lessons that we can learn from and develop within ourselves. It’s the type of legacy Standard Chartered wants to support our clients to leave behind for their own generations to come.”
‘King Kenny’ is available online as a free interactive e-book at www.sc.com/lfc125/kingkenny and fans can download a PDF copy of the book in six languages – English, traditional and simplified Chinese, Bahasa Melayu, Bahasa Indonesia, Vietnamese and Korean. An audio version of the book is also available online.
Limited edition hard copies will also be available globally through LFC and Standard Chartered promotions throughout the year.