‘Every Seat, Every Game’ was introduced for General Admission season tickets for season 2025/26. The objective of this season ticket usage policy is to encourage season ticket holders to ensure their seat is filled for every game even if they cannot make it, to protect and enhance the atmosphere at Anfield. This initiative will be extended to our Seasonal Hospitality Members from the 2027/28 season to ensure as many seats as possible are used at each game. There is no action required at this stage, and we’ll share everything our Hospitality Members need to know ahead of the rollout. If you’re a seasonal hospitality member and have any questions about your membership, please contact your Account Manager. More information about the General Admission Every Seat, Every Game policy can be found <a href="https://www.liverpoolfc.com/news/season-ticket-renewals-confirmed-new-every-seat-every-game-initiative?lfm_medium=marketing-block-other&lfm_source=cms&lfm_content=basic-page-formatted-text&lfm_page=%2Finfo%2Ftab-5&lfm_campaign=other-marketing-blocks&lfm_page_position=0" target="_blank">here</a>.