Liverpool Football Club is continuing its support of the LGBT+ community by announcing its headline sponsorship of the inaugural North West LGBTQ+ Business Awards.

The newly created awards, which take place this October, will provide the north west region with an opportunity to celebrate the amazing achievements of the LGBTQ+ community in business as well as recognising their contribution to the region’s economy.

The headline sponsorship is part of the club’s city Pride celebrations throughout July, which also include: an inclusive football tournament, Pride-themed sessions in 40 local schools, participation in LCR Pride Foundation’s virtual Pride march, and a ‘Careers Uncovered’ event with guests from the LGBT+ community, including former professional rugby league player Keegan Hirst.

Rishi Jain, senior ED&I manager at LFC, said: “We are delighted to be the headline sponsor of the new North West LGBTQ+ Business Awards.

“It’s so important for us as a club through our Red Together work to promote equality, diversity and inclusion across everything that we do.

“Having the opportunity to demonstrate our ongoing support of the LGBT+ community and acknowledge their enormous contribution to our region is fantastic and we are very much looking forward to joining other businesses to celebrate.”

Drew Cockton, Merseyside businessman and founder of the North West LGBTQ+ Business Awards, added: “I am delighted that Liverpool Football Club is leading by example when it comes to diversity and inclusion. Our city and region need this support now more than ever.”

To find out more about the North West LGBTQ+ Business Awards, please visit

For more information on Red Together – LFC’s commitment to equality, diversity and inclusion – please visit