Liverpool FC has today revealed its third and final Christmas video, which focuses on tackling the important issue of social isolation during the festive season and bringing the magic of Christmas home to local communities.
The story begins just outside Anfield and follows an elderly gentleman as he reminisces about some of the greatest moments he’s enjoyed throughout his life while supporting his favourite team.
Sprinkled with magic throughout, a few famous faces greet the supporter, with James Milner giving a gentle nod from a billboard and a Bill Shankly figure coming to life in his house to recite one of his famous speeches.
However, the video also carries a very important message as Christmas can be a difficult time for some people who may feel isolated or alone – particularly during what has been a difficult year for many – and underlines the importance of looking after our loved ones and neighbours, especially those who may be vulnerable or in need.
To help tackle the issue of social isolation and food poverty in the build-up to Christmas, the club has launched Operation Christmas Magic – a club-wide community campaign, which is focused on supporting local people in need.
LFC’s Red Neighbours team will donate and deliver 1,500 Christmas food hampers to local residents in Anfield and Kirkby. The hampers will include fresh food to prepare a turkey roast dinner and a host of festive treats.
LFC Retail has also donated 1,000 gifts to Radio City’s ‘Cash for Kids’ Mission Christmas toy appeal so no child wakes up on Christmas morning without a present.
If you would like to show your support, you can donate to Radio City’s ‘Cash for Kids’ Mission Christmas campaign here. Fans can also support by donating new and unwrapped gifts and dropping them off at collection points located at any Liverpool FC store in Liverpool, Chester or Ireland. Alternatively, you can text the word CITY to 70910 to donate £10, or CITY to 70920 to donate £20.
If you have been affected by any of the themes or issues in this video, or would like to know more about the work that Liverpool Football Club does in the community, or to get involved yourself, please click here.
Each Christmas video has been revealed separately in recent weeks, with all three instalments now available to view here.
Christmas can be a difficult time for many people. If you or someone you know needs specialist support, please contact:
- Age UK: 0800 678 1602
- Samaritans: 116 123
- MIND: www.mind.org.uk
- Childline: 0800 1111