Liverpool FC has welcomed global leader in cyber storage, Acronis, to the Reds family in a new multi-year partnership.
The technology company, which provides hybrid cloud solutions for backup, disaster recovery, and secure file sync and data access, will now become LFC's official global cyber backup and storage partner.
The partnership will see the Swiss-Singaporean technology leader provide LFC with innovative cyber backup and cloud solutions to improve data storage and access and create a more efficient and collaborative workflow.
Being able to efficiently back up and safeguard huge volumes of important information using cloud-based storage solutions – from team data to day to day business operations – will significantly help LFC optimise its data management in the increasingly digital world.
The ability to securely sync files will enable departments to easily share a range of documents and collaborate on important tasks, making for more efficient, streamlined ways of working.
Partnering with high performance organisations in the sports industry, Acronis aims to continue to build brand awareness, recognition and visibility across global markets.
Billy Hogan, managing director and chief commercial officer, Liverpool FC, said: “We are always looking for ways to enhance the way we store and share important files and information across the business, so we’re looking forward to working with Acronis as our new official global cyber backup and storage partner.
"Our data is incredibly valuable, and safely and efficiently storing and accessing that information is critical to the way we operate as a business and a football club."
Enrico Tizanno, senior vice president of technology and transformation, Liverpool FC, said: “We look forward to working closely with Acronis to utilise its expertise and innovation in data storage, backup and disaster recovery solutions to help us meet our modern data needs.
"From how to best protect our valuable data assets, to how we can make the best use of the petabytes of the data we have and securely distribute it.”
The Five Vectors of Cyber Protection that make up the backbone of Acronis' solutions include safety, accessibility, privacy, authenticity, and security (SAPAS). Using this approach will help the club to ensure easy, efficient, and secure management of data, applications, and systems.
Serguei Beloussov, Acronis founder and CEO, said: “At the highest level of competition, data is a critical asset. Acronis’ technology is perfectly suited for helping organisations get #CyberFit in high-pressure, digitally intensive environments.
"We are proud to partner with this great club and look forward to our joint projects in the future.”
Acronis is already a part of the FSG family and the sporting world, through its current partnership with the Boston Red Sox and Roush Fenway Racing.