Liverpool FC is keeping the creation of its new club suits close to home in a new partnership that will see Liverpool-based bespoke tailor, Signature Bespoke, provide classic, elegant and bespoke suits for the club during the 2019/2020 season.
Promoting true British craftmanship, the partnership will see the local business become the Official Bespoke Tailor of Liverpool Football Club.
Club executives will be seen wearing a timeless two-piece suit, tailored personally for each wearer to create the perfect fit. Men will sport a classic two-piece suit, with a shirt and tie, while women will have the choice of a two-piece suit consisting of a jacket and skirt or trousers with a shirt.
The suits have been handcrafted in a horse hair canvas, giving structure throughout the body, with softer shoulders for comfort and a fitted waist in-keeping with British style. Each suit has been designed in charcoal grey with a burgundy liver bird situated just below the chest pocket.
Signature Bespoke will use the partnership to increase brand awareness within its key global markets and will benefit from branding via marketing campaigns on Liverpool FC's digital platforms. Fans will also be able to get a glimpse of the range on selected match days with Signature Bespoke showcasing examples of its designs at Anfield.
Billy Hogan, managing director and chief commercial officer, Liverpool FC, said: “We are delighted to welcome Signature Bespoke as the Official Bespoke Tailor of Liverpool Football Club. It’s fantastic that we have the opportunity to partner with a business that boasts superb British handmade quality and impeccable craftsmanship and right here in Liverpool.”
Mo Adass, owner of Signature Bespoke, said: “As an independent company based in Liverpool, we’re incredibly excited that a prestigious club like Liverpool FC has chosen to support our business, and we are honoured to be given this opportunity to demonstrate our bespoke luxury tailoring to fans around the world. We hope the partnership is the beginning of a successful relationship.”