Liverpool FC has joined together with leading soccer licensing and branding company Skyhawk Press in a new partnership that will enable more fans in the region to access official club merchandise online in North America.
The multi-year deal will see the club and Skyhawk Press work together to bring official Liverpool FC merchandise to supporters in the region via the online platform, anfieldshop.com.
Through the partnership, the online e-commerce platform will give fans even greater access to the full range of Nike replica kit as well as authentic Liverpool FC merchandise, apparel and fashion accessories.
The Anfield Shop platform was established more than 10 years ago with the aim of providing North America with top-quality official merchandise from Liverpool FC. Starting as an online solution with a small inventory initially, Anfield Shop has since seen a huge rise in demand from LFC fans in North America.
Mike Cox, director of merchandising at Liverpool FC, said: “We’re delighted to welcome Skyhawk Press to our global football and retail family. Partnerships like this are incredibly important to the club to ensure that we can reach all our supporters who are based across the world.
“Our new relationship with Skyhawk Press will enable us to continue to grow our retail operations in North America and the surrounding regions, so our fans can purchase our whole range of official merchandise and feel closer to their favourite club.”
Alisha Weiss, CEO, Skyhawk Press, said: “As a Liverpool fan, this is a dream come true. We’ve had such an incredible time working with the club over the last decade; starting with licensed products to now becoming an official retail partner.
“This agreement will enable us to continue to serve the best fans in the world in the United States and Canada with the same merchandise they’ll find in Merseyside, in addition to items catered towards life as a fan who follows the team from thousands of miles away.”