Liverpool FC and Western Union have today announced a multi-year partnership that will see Western Union become an official principal partner and the official money transfer partner of the club, while also becoming LFC's first-ever official shirt-sleeve sponsor.
As the official money transfer partner of Liverpool FC, Western Union - a leader in global payment and money transfer services - will use its global cross-border digital transfer and payments platform to provide money transfer capabilities to the club.
Western Union will offer fast, easy digital payments and money transfers for LFC and its fans, linking them to their home communities or to virtually anywhere in the world.
Billy Hogan, chief commercial officer and managing director at Liverpool FC, said: “Western Union is an instantly recognisable brand with a truly global footprint and we are absolutely delighted to welcome them as our first ever shirt-sleeve Sponsor and official principal partner.
“We are very much looking forward to working with Western Union through this partnership to create new experiences and opportunities for our fans both in the UK and abroad.”
Jean-Claude Farah, President of Global Payments at Western Union, added: “The businesses of Western Union and Liverpool FC are both driven by our passion for bringing communities together, whether that be through moving money or delivering the excitement of football experiences.
“This partnership goes far beyond a badge on a shirt, as we will be bringing our digital money transfer expertise to better connect Liverpool FC and fans around the world.”
The two organisations mirror each other in their storied histories and truly global followings. Just as football powerfully transcends borders and brings people together, Western Union has a 160-year global brand history of connecting customers across more than 200 countries and territories.
Meanwhile, Liverpool FC, which celebrates its 125th year of existence in 2017, has more than 700 million active followers globally, across television, social and traditional media.
“We are proud to celebrate a sport that unifies billions of people across the globe and to work with a partner that so closely shares our values,” said Elizabeth G. Chambers, chief strategy, product and marketing officer at Western Union.
“Our customers are digitally-savvy and on-the-go, moving not just money but their human capital - their cultures, values and sporting allegiances. Like us, Liverpool FC has an active and diverse global following who want to be a part of something bigger and we can help them achieve this.”
Western Union’s logo is the first to appear on the shirt sleeves and sixth to appear on the shirt since the inception of Liverpool FC in 1892.
To celebrate the launch of the partnership, Western Union will be offering Liverpool FC fans in the UK, Ireland, France, Denmark, Norway and Sweden a money transfer promotion, running from now through until the end of August.
The Western Union shirt-sleeve patch will be available free of charge to all fans who have purchased an official 2017-18 Liverpool FC shirt in store and online from Sunday August 27. Full details will follow on www.liverpoolfc.com.