Liverpool FC has signed a three-year global partnership with Malaysia Airlines, who will become the club's official global airline partner.
Through the partnership, the club aims to bring Anfield a little closer to its huge fanbase of loyal and passionate supporters in this part of the world.
Billy Hogan, chief commercial officer of LFC, said: “Liverpool and Malaysia have always shared a special passion for football – when we visited Malaysia on our pre-season tour in 2011 and 2015, the reception was incredible.
“The partnership is a reflection of this bond and we are very much looking forward to a bright future working with Malaysia Airlines.”
Peter Bellew, chief executive officer of Malaysia Airlines, said: “We’re delighted to welcome Liverpool FC to the Malaysia Airlines family.
“Both brands have a long and illustrious history with similar cultures rooted around a sense of family. Liverpool FC is one of the most followed clubs in the world, including around 100million followers in South East Asia and 40million in China, our key markets.
“Additionally, Liverpool FC will go a long way in strengthening our brand in the UK, our gateway to Europe.”
Malaysia Airlines, the national carrier of Malaysia, was established nearly 80 years ago when the Liverpool-based Ocean Steamship Company partnered with the Straits Steamship Company and now flies 40,000 guests to more than 1,000 destinations every day.