Sturridge and Origi launch LFC retail Signature Collection
Liverpool stars Daniel Sturridge and Divock Origi today launched the Signature Collection, a limited edition group of subtly branded quality garments and luxury leather accessories, at a press event held in Liverpool's Titanic Hotel.
Influenced by the best in British luxury fashion - the collection contains products of the highest quality that have been manufactured by experts in their respective fields that are appropriate for work, travel or everyday use and cater to a wide range of fans.
Billy Hogan, Liverpool FC chief commercial officer said, “Signature Collection was created to offer a broader mix of products to our fan base – those who are loyal and passionate and want to show their loyalty to the club even when traditional sportswear may not be appropriate.
“Our merchandising team has been working hard to create an extensive array of product lines for our fans.
"Signature Collection has been designed and sourced by our team here at LFC, with many of the products produced in the UK, and Signature Collection offers a brand new take on traditional sports branded products."
The event, which was supported by LFC’s official men’s grooming partner Nivea, saw Sturridge and Origi take part in an exclusive style and grooming Q&A, sharing their fashion advice and grooming habits with attendees.
The limited edition collection, that will be available in time for Christmas, is made up of Merino Wool knitwear including jumpers and scarves and quality leather accessories including a travel bag, washbag, passport holder, wallet and notebook holder.
The full Signature Collection can be viewed by clicking here.
The collection is available for online pre-order now for delivery on November 30 2015 and will be available exclusively in Liverpool Retail stores (Anfield, Liverpool One & Williamson Square) on November 30.
Check out our gallery from the event below. Pictures by Andrew Powell
