It is perhaps the best-known expression of Liverpool fans' proud culture of terrace innovation.

'Joey ate the frogs legs, made the Swiss roll, now he's munching Gladbach': a 24-foot banner made to honour Joey Jones ahead of the 1977 European Cup final in Rome.

Created by Phil Downey and his late best friend Jimmy Cummings, the iconic tribute is synonymous with the first time the Reds conquered Europe.

And, in the video feature above, Downey tells the story of his 'greatest achievement in life' with the help of Liverpool-supporting author Dave Kirby.

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