LFC wins VisitFootball 'Best Club' award for fourth consecutive season
Liverpool FC has won Best Club in the Premier League's VisitFootball Quality Assured Stadium Assessment Scheme rankings for the fourth year running.
The Reds came first across a number of categories - including home, visiting supporter and accessibility visits - to retain top spot for overall fan experience for the 2018-19 season.
Anfield was once again recognised for providing the ‘Warmest Welcome’ to fans and visitors.
Commenting on the award, Peter Moore, chief executive of LFC, said: “Anfield is famous all over the world for its unrivalled atmosphere and exceptional matchday experience. We are extremely proud to be awarded Best Club for the fourth consecutive season.
“It is a fantastic achievement and is a real testament to all the hard work that goes on behind the scenes across the club, to deliver a truly memorable matchday experience that fans will never forget.”
Mandy Lane, managing director of LiveTourism, which works in partnership with the Premier League, added: “To be awarded Best Club for the fourth consecutive year is an outstanding achievement.
“Liverpool Football Club embraced VisitFootball from day one, and collectively, department by department, they have grown the quality of the fan experience to where it is today.
“This award is the result of enthusiastic staff, the finest attention to detail and the desire to deliver the best possible fan experience.
“Each year they push harder for excellence and innovation, knowing there are other clubs also vying for the top position!”
The VisitFootball standard has been developed by the Premier League in partnership with its clubs and LiveTourism.
The scheme helps clubs set benchmark standards for match experience from the perspective of home and visiting fans, supporters with specialist access requirements, and those in hospitality areas.