Liverpool FC's home kit for the 2018-19 season was officially presented today – and there is plenty to love about the New Balance strip.
There was no surprise that the team’s shirt, shorts and socks for the next campaign will be all-red, of course, but the announcement did confirm a number of updated features and flourishes.
Here are some of our favourite aspects of the new kit…
The popular retro theme has been retained…
Given the huge popularity of the rich, deeper red used for the current 125th anniversary home kit, LFC and New Balance took the very welcome decision to retain the same colour scheme and retro styling for the 2018-19 edition.
The bold, eye-catching strip should be a perfect complement to the all-action, free-flowing style of football so often on show from Jürgen Klopp’s side.
“Our kit isn’t just something we wear to play – it is part of who we are as a team,” said Liverpool captain Jordan Henderson. “We feel immensely proud when pulling on the LFC home shirt, it means more to us than you could even imagine.”
You’ll note subtle differences to the new design, too.
A two-button polo collar makes the shirt even more wearable for supporters, while the linear stripes featured on its front are inspired by the landmark architecture of the redeveloped Main Stand.
Enjoy a special gift from LFC…
Purchase the brand new kit for next season from an official club store or right here on the LFC website and you’ll receive a nifty bonus in your bag.
A certificate of authenticity – inscribed with the signatures of the first-team squad – will be included with your order completely free of charge as a thank-you for supporting the Reds.
And that’s not all.
Get a £10 LFC Retail voucher, to be used between May 11 and June 30, with pre-orders of the adult shirt, junior shirt, mini kit or baby kit.
Anfield-inspired name and number styling…
Want to give your home kit an extra flourish?
Then add LFC Retail’s exclusive name and number styling – which embodies iconic characteristics of Anfield and the surrounding area – to the back of your shirt for the reduced price of £10.
The font design draws on the main signage at the Reds’ stadium, typeface used inside the ground and local street signs to form a unique addition to the shirt.
A surprise is in store…
And finally… 30 fans who pre-order the 2018-19 home shirt will be randomly selected for a surprise gift from the club: their kit for free!