Liverpool Football Club has announced a 10 per cent reduction for junior season tickets and a price freeze on adult season tickets for the 2015-16 Barclays Premier League season.
For the last four years, the club has consulted with the official Liverpool FC Supporters' Committee, which represents LFC's global fan base, on important fan matters including ticket prices.
Earlier this year, the committee decided to form a separate ticket working group to discuss ticket pricing in more detail and invited other match-going fan representatives to join the group from Spirit of Shankly and Spion Kop 1906.
The group's mission is to work together to find initiatives that look to increase accessibility and affordability of tickets at Anfield without compromising the club's revenue position. Two meetings have taken place since the group was established in January and a number of initiatives have been discussed with some being progressed and developed for further discussion.
Ian Ayre, LFC's chief executive, said: "Our season ticket holders are extremely loyal to this football club and we are pleased to announce a reduction for our young fans and a price freeze on adult season tickets for next season.
"Every year we give careful consideration to season ticket prices and consult with the official LFC Supporters' Committee to ensure we understand the views of our fans and the areas that are important to them. The club had planned to slightly increase season ticket prices in line with inflation but after discussing the club's wider ticketing strategy with the Supporters' Committee ticketing working group we decided to freeze prices.
"Discussions are ongoing both in terms of other ticket prices for next season and importantly the wider issue of finding financially sustainable initiatives that increase accessibility and affordability of tickets at Anfield."
Junior season tickets will reduce from £200 to £180 for the 2015-16 season while adult season tickets will remain at £710 to £869, depending on seat and location.
Bob Humphries, chair of the LFC Supporters' Committee and member of the ticketing working group, said: "Following discussions with fan representatives of the ticketing working group, the club has decided not to implement a planned increase for adult season ticket holders, but to freeze prices, along with a reduction for juniors. Dialogue with the working group has been positive and will continue over match day ticket prices where similar discussion is currently ongoing."
Season ticket holders are reminded that the closing date for renewing season tickets for the 2015-16 season is Friday May 22, 2015.
For a full breakdown of the 2015-16 tickets, visit: http://www.liverpoolfc.com/season-ticket-renewals-2015-16