In photos: Liverpool ONE store revamped
Liverpool FC's official club store at Liverpool ONE in the city centre reopened to the public on Friday with a stunning refurbishment that provides the best shopping experience available to supporters.
The 17,000 square foot site is the biggest club outlet outside of a stadium in Europe and, after a four-week closure for intensive and extensive redevelopment plans, today welcomed fans back inside ahead of the Reds' clash with West Ham United.
Step through the doors and you are met by a video wall displaying match footage and a re-laid floor that bears the message 'You'll Never Walk Alone' and then naturally guides you around a bigger, expansive space to browse.
A striking audio-visual environment involves iconic imagery at every glance, referencing the glory years of Bill Shankly and Bob Paisley, the night Steven Gerrard hoisted aloft the European Cup and much more from the archives.
There is something for everyone, from a locker room kit area housing all of the team's strips to a dedicated 'kids zone' for the young Kopite, where special activities are planned for the future around Liverpool matchdays.
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Exclusive fashion items, accessories, gifts and signed collectables - displayed in a unique viewing area - remain in pride of place and offer inspiration for a personal treat or present for the loved one in your life.
Brick effect wall design wraps around the huge layout. Head upstairs, meanwhile, and your route is mapped by red LEDs, while the bright lighting throughout the shop provides a comfortable and enjoyable visit.
The Liverpool ONE site also now contains 20 live printing stations to ensure a streamlined opportunity for fans to personalise their official kit with either their own name or that of their favourite Reds star.
Fitted by locally-based contractors Vale, the base follows the retail concept launched by the club in Birkenhead in November 2013, which has been rolled out at various complexes and will be completed when a new store is opened in the redeveloped Anfield Main Stand.
For behind-the-scenes images, plus the latest updates and offers from the club's retail outlets and online store, click the links to follow @LFCRetail on Instagram and Twitter.