Liverpool FC today announced Vauxhall Motors as their automotive partner in Europe until the end of the 2015-16 Barclays Premier League season.
Vauxhall Motors, which has a manufacturing plant at Ellesmere Port near Liverpool, adds the Reds to its UK football sponsorship portfolio - which currently sees them partner with all four Home Nations (England, Northern Ireland, Scotland and Wales).
"Vauxhall Motors has enjoyed great success over the past three seasons with our Home Nations football sponsorships," said Vauxhall chairman and managing director, Duncan Aldred.
He continued: "This exciting new partnership will undoubtedly benefit from the experience we have gained in international football and we look forward to working with an iconic club such as Liverpool FC."
Billy Hogan, chief commercial officer at LFC, said: "We are delighted to welcome Vauxhall Motors to the LFC family.
"Not only do they bring with them a wealth of exciting football activation experience but they also play a key role in the lives of many in Merseyside as one of the largest employers in the North West region."
Vauxhall Motors' Ellesmere Port manufacturing plant employs more than 1,500 people and currently produces the Vauxhall Astra.
To celebrate the launch of the partnership, Reds fans in the UK have the chance to win a brand new bespoke Vauxhall Astra. For more details on how to enter, visit www.facebook.com/vauxhallliverpoolfc.