LFC and Joie launch new programme to welcome Reds fans of the future

Working with the Liverpool Women’s Hospital, every baby born at the hospital during the Reds’ anniversary month – the club was officially founded on June 3 – will receive a gift pack from LFC x Joie to celebrate their birth and welcome them into the football family.

On average, 24 babies are born at Liverpool Women’s Hospital every day. In 2021, the hospital predicts that up to 1,000 babies will be born each month due to a baby boom.

The pack will include a special letter penned by Sir Kenny Dalglish to congratulate parents on their new arrival, along with complementary gifts such as an LFC x Joie baby hat, a photo frame for the baby’s first LFC photo, a free Anfield stadium tour, and various discounts to help get them started on their journey.

The families will also have the chance to enter Joie’s competition to win a signed LFC shirt and Little Liver Membership for their new arrival.

To support these parents as they start this new chapter, LFC Foundation will be running a mental health workshop in partnership with Liverpool Women’s Hospital. The workshop will be aimed at new dads to guide and support them through the unique journey into parenthood and help them get to grips with their new role. The sessions will take place every Tuesday between 5.30pm and 6.30pm via Zoom.  

Having experienced first-hand what it’s like to become a parent, Liverpool FC first-team players Joe Gomez and Diogo Jota spoke to the midwives at Liverpool Women’s Hospital about what it means to be a new dad.

Matt Parish, CEO of LFC Foundation, said: “Becoming a parent is the start of an extraordinary journey. As we mark another year of being Liverpool Football Club, we wanted to take this time to celebrate Liverpool’s newest arrivals who will also be sharing our June birthday.

“Not only that, utilising our strong relationships with our partner Joie and also the Liverpool Women’s Hospital, which share our important family values, we wanted to provide a support network for our fans who are beginning their lives as new parents. This is why we have created our mental health workshops as a way for our supporters to come together, share their experiences and learn with each other along the way.”

David Welsh, managing director at Joie, said: “Family is the cornerstone of everything we do here at Joie, so we are delighted to be there as the next generation of Liverpool FC supporters make their arrival into the world.

“Becoming a parent is an extraordinary and sometimes overwhelming experience, so having that support network around you is vital – we are glad that we can be a part of this initiative to make sure the fans of LFC never walk alone.”

Kate Davis, head of fundraising at Liverpool Women’s Hospital, said: “We are delighted that LFC Foundation has chosen to celebrate the club’s birthday with us at Liverpool Women’s Hospital.

“The initiative to provide baby bundle gift bags to all babies born in the month of June at the hospital is wonderful and a lovely gesture for our new families. The hospital sees on average 24 babies being born each day – so we are looking forward to sharing the birthday fun.”