Liverpool FC has announced a new long-term partnership with Google Pixel to become the club's official mobile phone partner and will use AI-powered technology to bring Reds fans even closer to the game they love.
LFC and Google Pixel will work with the club's men's and women's teams to create exclusive content as well as deeper, tech-driven experiences, using Google's AI-powered camera features on the device to amplify fan experiences across Anfield and Prenton Park, as well as for fans watching at home.
Part of the aim of this exclusive new content is to help close the visibility gap between men's and women's football, inspiring more girls and women to get involved in the sport, and move the game forward.
The multi-year partnership will kick off with Google Pixel working with LFC to create their first dedicated women's football show on YouTube, going behind the scenes during an exciting season for the Reds in the Barclays Women's Super League.
LFC will also work with its new partner to produce a 'Pitchside, Presented by Pixel' content series that will take fans into the heart of the action with exclusive content from the sidelines, all shot on Google Pixel phones.
Ben Latty, commercial director at Liverpool FC, said: "We are incredibly proud to be announcing this partnership between Liverpool FC and Google Pixel. At LFC, it is important to us that we are not only partnering with the biggest and most exciting brands, but that the brands we are partnering with allow us to offer something of real value to our supporters.
"We are looking forward to seeing how over the course of the partnership we will work together to give fans of our men's and women's teams exclusive content and experiences that will bring them closer to the game they love."
Eileen Mannion, vice-president of marketing at Google UK, added: "We are thrilled to partner with Liverpool Football Club. As their official mobile phone partner, Pixel will use its legendary AI-powered camera to enhance the matchday experience, bringing fans closer to the game they love and helping them capture all the emotions of football.
"We will also work with LFC to help close the visibility gap for the women's game, delivering on our commitment of making football more accessible and equitable for all fans."
LFC will also support Pixel FC, a landmark collective of dedicated women's football content creators and presenters, with exclusive access, training, tools and investment.
This announcement further expands Google Pixel's role within football, expanding its reach across both domestic and international competitions, helping to benefit fans across all levels of the game.