A first-of-its-kind collection, the LFC x Roberto Firmino range launches today, taking inspiration from his unique style and Brazilian roots to bring the latest trends to young Reds.

Designed exclusively by the forward, Firmino is the first Brazilian footballer and Liverpool player to create his own junior fashion range in collaboration with his club.

From designing his own logos to selecting the on-trend colour palette, every detail has been carefully considered by the No.9 to bring the unique range to fashion-forward youngsters who like to have fun with their style. 

The collection consists of eight key pieces – perfect for both boys and girls – styled around classic slim silhouettes elevated with prints, panels and on-trend tie dye for a fun and fashionable look. His Brazilian heritage is represented in the colour palette – the green highlight colour from the range is taken to reflect the ‘Green Field’ of the Brazilian flag. 

Each of the items can be mixed and matched to enable young fans to show off their individuality and unique style. Each is completed with the Liver bird in Brazilian green, the exclusive range logo, signed off with a Si Señor hem tab – a nod to the much-loved chant about the forward. 

To capture the collection and the true inspiration behind it, local children from Liverpool and Firmino’s hometown of Maceio showed off their individual style in two fun photoshoots. In a nod to his local community, settings for the photoshoots included a local street court, where every Brazilian footballer would have started their football career.

On launching the collaboration, Firmino said: “Creating a first-of-its-kind collection for the young LFC fans is incredibly exciting. 

“We wanted to design a range that helps youngsters show off their own personal edge and fun side, while celebrating their love for football – you wear the pieces how you choose. Our young fans will be inspired with the style and influences from my own Brazilian heritage.”

The collection is available online here.