Liverpool FC has announced a new partnership with global energy drink company, Predator Energy, which will see the brand become the club’s official energy drink partner.

As part of the global multi-year deal, the partnership will provide Predator Energy with the opportunity to promote its brands across the club’s channels and engage with the club’s global fanbase.

As part of the deal, the Predator Energy brand, which is available in more than 25 countries across EMEA, Latin America and soon-to-be South East Asia, will be permitted to use Liverpool FC players and the club’s crest in its advertising and point-of-sale across its global sales network.

To launch the partnership, the LFC men’s first team features in a special video commercial to demonstrate the Predator brand values of strength, endurance and courage.

Matt Scammell, commercial director, Liverpool FC, said: “The Predator Energy brand promotes strength, endurance and courage – values that we very much share as a club. Values that enable us to push on to achieve success and meet the challenges that may come our way.

“We’re excited about our new partnership and look forward to working with Predator Energy as we strive to achieve our goals together.”

Rodney Sacks, CEO and chairman of Predator Energy, commented: “Predator Energy is proud to partner with one of the top global football clubs in the world in Liverpool FC. Our Predator Energy Brand will use the diverse roster of world-class athletes and team assets to help grow our presence throughout the globe and create unique experiences for our consumers.”