Liverpool FC has this week opened a new larger, upgraded retail store in Bangkok, enabling supporters to purchase a wider selection of official LFC merchandise.
Remodifying its existing location in the Central Plaza Rama 9 shopping mall, the new store is 60 per cent larger than before, boasting 114sqm of floor space.
This follows the successful opening of the second official store in Bangkok earlier this year, along with three further stores in Chiang Mai, Pattaya and Central Phuket.
Re-opening in conjunction with partner CRC Sports, the official store offers fans in Thailand access to the full range of Nike replica kit, as well as authentic Liverpool FC merchandise, apparel and fashion accessories.
The store is opening in line with local COVID-19 restrictions.
Mike Cox, senior vice president, merchandise at Liverpool FC, said: “We’re delighted to be able to re-open our bigger and better store in the Central Plaza Rama 9 shopping mall. We’re always looking for ways to bring Reds fans around the world closer to Anfield through our official stores, so this is an exciting opportunity to expand our offering and connect with our supporters in the region.
“CRC Sports has consistently done a great job in delivering an authentic LFC retail experience to Thailand, so it’s fantastic that we can continue to work together to offer our fans in the region access to authentic LFC merchandise across a range of product categories.”
Mr. Tony Morton, president of CRC Sports. Co. Ltd., said: “We are so excited to be bringing a bigger and better Liverpool FC store to Reds fans in Bangkok. This flagship Liverpool FC store in Central Plaza Rama 9 will provide fans with the best football club shopping experience in the region.”