Check out the newly-launched LFC x John Smedley Collection at our online store now.

The premium fashion range incorporates iconic British knitwear and world-class craftsmanship, with innovation and sustainability at its core.

The collection includes contemporary, luxurious pieces for men and women – featuring subtle Liver Bird embroidery – and can be browsed in full here.

See some of our top picks below, too…


Men's Black Crew Neck Pullover


Men's Charcoal Crew Neck Pullover


Women's Black V Neck Pullover


Women's Black 3/4 Sleeve Pullover


Men's Black V Neck Pullover


Men's Black Long Sleeve Knitted Polo


Men's Charcoal V Neck Pullover


Men's Charcoal Long Sleeve Knitted Polo