Liverpool's competitive edge on the pitch is honed through hours of assiduous work on the training field – but how does the club protect it away from the pitch?
The Reds launched a collaboration with Acronis in December 2019, with the technology company becoming the club’s official cyber backup and storage partner.
The deal enables LFC to safeguard its all-important advantages – the small details, the fraction-of-a-percentages – off the pitch by utilising Acronis’ software and technologies.
Indeed, when people and businesses around the globe were forced to adjust working patterns due to the onset of the COVID-19 pandemic, Acronis’ Snap Deploy product played a fundamental role in enabling the club’s IT team to deliver a solution for staff to work remotely.
Originally founded in 2003, the firm store and back up all of Liverpool’s business data, applications and systems, ensuring it is safe, accessible and secure, protecting the club’s competitive off-the-pitch edge.
With the help of Anfield legend Phil Thompson, which you can see in the video below, Acronis are now launching their Protect Your Edge campaign, which will help fans safeguard their own personal data in the same way Liverpool FC protects its.