Reds' charity to celebrate LFC Foundation Day 2021
LFC Foundation will celebrate its annual Foundation Day at Sunday's Premier League clash with Manchester City at Anfield.
Foundation Day is an opportunity to showcase the positive impact of the club's official charity's work in the local community and around the world.
The unprecedented events of the past 12 months have seen a huge increase in need and demand for vital support, especially in the most deprived communities.
Liverpool FC, its community team Red Neighbours and LFC Foundation have responded with the 'Unity is Strength' community response, a package of support services and activities to directly address the most immediate issues facing its communities.
The response work is focused on four key areas - food poverty, social isolation, physical and mental wellbeing, and volunteering - in addition to running a weekly schedule of community programmes, currently virtually but also in person when possible.
LFC Foundation also held its first 'This Means More Challenge' in September, engaging Official Liverpool Supporters Clubs around the globe to undertake social action projects in their local communities. OLSCs from across five continents delivered a variety of creative activities benefiting more than 6,000 individuals in their local communities, from Las Vegas to Madrid.
Club captain Jordan Henderson said: "We have been overwhelmed by the kindness, passion, generosity and resilience shown by our participants, fans and communities around the world. Our anthem of You'll Never Walk Alone has never rung so true."
At this weekend's game, fans will see the Reds wear LFC Foundation warm-up tops, while there will also be a special edition Foundation Day matchday programme.
This Foundation Day, fans can support the work of the Foundation by making a £5 donation here, which will directly provide much-needed food, reduce social isolation and promote physical and mental wellbeing in the community during the current lockdown and, when restrictions begin to ease, as part of the community response work.
Fans can also support LFC Foundation by playing the LFC Lotto here and by bidding on a range of LFC memorabilia available on LFC Foundation's new eBay for Charity page.
LFC Foundation director Matt Parish said: "It has been an incredibly challenging year for everybody and continues to be, yet the support we receive from the LFC family continues to grow and has been truly inspirational and heart-warming.
"On behalf of everyone at LFC Foundation I'd like to say a massive thank you for the unwavering support we continue to receive, no matter how big or small - it makes a real difference to the children and families we help."