Liverpool FC and Expedia, one of the world's largest full-service travel sites, have set off on a multi-year agreement that will position the travel platform as a principal partner of the club, landing on the shirt sleeve of both men's and women's team kit.
The Expedia sleeve patch will debut on the Reds’ strip during the Premier League clash with Everton at Goodison Park today.
As Liverpool FC’s official travel companion, Expedia will create emotionally-driven campaigns through access to players, matchday visibility and branded content. Communication will focus on empowering fans to discover, book and enjoy the journey as well as the destination, maximising their experience for when football and travel will return to normal.
Matt Scammell, commercial director at Liverpool FC, said: “I see a great synergy between the club and Expedia; as organisations we both understand the value of the right support, whether that means not having to worry about travel arrangements or knowing the 12th man is behind you every step of the way.
“I’m delighted to embark on this journey with Expedia and looking forward to the relationship benefiting our global fanbase when we can all experience the freedom of football and travel once again.”
Adam Jay, president and co-lead, marketing at Expedia Group, said: “We are thrilled that Expedia is now the official travel companion of Liverpool FC.
“When we can all freely experience the joy of travel again, we look forward to being the perfect travel companion for the Reds and their fans around the world, ensuring that wherever they are, they will never walk alone.”
The Expedia shirt-sleeve patch will be available free of charge from December to all fans who have already purchased an official 2020-21 Liverpool FC shirt in store and online.
Supporters purchasing new shirts will be able to add the Expedia patch to their shirt at point of purchase from December, too. Full details will follow on Liverpoolfc.com.