Liverpool FC has won Social Media Team of the Year at The Drum Online Media Awards 2020.
The annual ceremony – hosted digitally this year - celebrates the ‘cleverest, boldest, and most original purveyors of news and views’ from around the world.
LFC’s social media team was recognised for its industry-leading social engagement, it’s huge reach and record-breaking success during the 2018-19 season.
The club reached a total following of over 82 million users across all platforms, growing a close and engaged community of fans.
During the campaign, the Reds became the fastest growing Premier League team on both Instagram and YouTube, and successfully launched the first - and to-date, most-followed - TikTok account of any Premier League club.
LFC Twitter saw 1.4 million interactions in May last year - a record in world sport during a single month-– while the official Facebook page surpassed 230 million engagements, the highest total in world football during 2019.
Drew Crisp, senior vice-president of digital product, media and marketing at LFC, said: “We’re really proud and grateful to receive this industry award from The Drum. The 2018-19 season was a special one for the club and our team worked extremely hard to provide consistently engaging, insightful and original content for our fans, our partners, as well as serving the needs of the wider business.
“We benefit from being a well-integrated club and a have a fantastic relationship with football operations for which we’re hugely grateful. The unprecedented access to players and staff enables us to give fans access to new, unique, and insightful content, bringing supporters even closer to the team during what was a historic and exhilarating season.
“We’re absolutely delighted that the team’s commitment, creativity and hard work has been recognised with this award.”