Liverpool FC has introduced a new fan identification scheme, Fan Update, with the dual aim of making the process of buying tickets as fair as possible, while also making Anfield more secure for supporters by knowing who is in the ground at each game.
The introduction of Fan Update will ensure that all memberships are registered in the correct name of the account holder, with just one official membership registered per supporter. There will be a process to help supporters who currently have more than one official membership or season ticket to clarify who uses the tickets going forward.
Members who attended 13 or more Premier League home games last season will be first to complete the process before all other members and match-goers participate in the same process, including all season ticket holders and hospitality members.
From Monday October 14, the process can be completed via a specially-designed online system, which will take fans through the verification in a step-by-step process.
The Members who attended 13 or more games last season will need to confirm or amend their registered details in order to gain entrance to the stadium using tickets bought in the Members’ ticket sale in November.
Members will be contacted directly by email, SMS or post and given guidance on how to complete the identification process in the coming weeks, so supporters are urged to ensure their contact details are up to date. Season ticket holders and hospitality members will then be contacted later in the season to complete the same process.
Peter Moore, CEO of Liverpool FC, said: “The Fan Update process has been developed to do a number of things, but improving ticket sales distribution is paramount. We hope that Fan Update will provide fairer ticket allocation and availability, and ultimately make Anfield more accessible for our supporters.
“Fan Update will be rolled out across other sections of supporters in the near future. We’d like to thank all supporters for their participation and encourage these official Members to complete Fan Update as quickly as possible.”
For more information or enquiries, fans can contact our dedicated support team by calling 0151 264 2500 or visiting our Help Centre page to find out how to email us and other methods of getting in touch at https://faq.liverpoolfc.com/portal/kb/liverpool-fc/ticketing/fan-update.