Young Reds can now create avatars to look like their favourite first-team players on Roblox, thanks to a new collaboration between Liverpool FC and the user-generated online gaming platform.
To celebrate Liverpool’s pre-season tour to the USA, the club has teamed up with Roblox, which allows kids and teens to create and play their games in immersive online experiences. Now gamers can show their support for the Reds by customising their characters with the iconic LFC home kit for free.
Featuring the new 2019-20 home jersey, complete with Liverbird crest and players’ names and shirt numbers, the exclusive limited-edition Liverpool FC avatar bundles are only available in the Roblox Catalog from now until Friday July 26. Players who select an LFC jersey for their avatar before Friday July 26 will get to keep it once this date has passed.
Fans can select from 11 LFC players available on the platform, including Alisson Becker, Mohamed Salah and Virgil van Dijk.
Drew Crisp, senior vice president of Digital, Media and Marketing, at Liverpool FC, said: “As we get ready to kick-start the new season, we’re excited to be teaming up with Roblox to inspire our younger fans, bring them closer to the world of football and connect with Liverpool FC through the power of games and play. This is a great opportunity for young fans to show their support during our pre-season tour in the USA and play in any of the Roblox games as one of their favourite LFC players.”
Craig Donato, chief business officer at Roblox, said: “We couldn’t be happier to bring Liverpool FC’s incredible legacy and winning spirit to Roblox, as we both share a strong respect for our community of players and fans. The Roblox community will jump at the chance to show their support for one of the world’s most storied football clubs and step into the shoes of their favourite Liverpool FC player.”
In addition to the avatar outfits, an exclusive virtual scarf with 'You’ll Never Walk Alone' on it will also be granted to Liverpool FC’s junior members via a code that can be redeemed at https://www.roblox.com/promocodes.
Roblox is available to download and play on PC, Mac, iOS, Android, Amazon devices, and Xbox One.
Play as your favourite LFC player on Roblox before July 26 here: https://www.roblox.com/liverpoolfc