Liverpool FC has welcomed UK-headquartered global financial technology company TigerWit Limited as its new official online foreign exchange trading partner.
The global partnership will focus on driving forward technological development throughout the UK, Europe and Asia, where the Reds have vast numbers of fans, providing TigerWit with a high-profile opportunity to increase its brand recognition and visibility and drive downloads of its innovative new trading app, developed with blockchain-based settlement technology.
It will also benefit from club hospitality and matchday sponsorship as it uses the partnership to raise brand awareness in its target markets.
First-team players Naby Keita, Alisson Becker and Georginio Wijnaldum will feature in a TV commercial which is due to launch today.
Billy Hogan, managing director and chief commercial officer at LFC, said: “We are very happy to add TigerWit as our newest club partner and our official online foreign exchange trading partner.
“Our worldwide following will generate global exposure for TigerWit, whilst their core markets of the UK, Europe and Asia each have tremendous numbers of Liverpool FC supporters.
“Through this new partnership with TigerWit, we look forward to marketing activations, which help offer our fans activities and experiences to bring them even closer to the club.”
TigerWit CEO, Tim Hughes, said: “Today is a proud day for TigerWit, we are launching our innovative blockchain-based trading app and partnering with Liverpool FC.
“TigerWit believes in a market that does not discriminate or play favourites. We have developed a pioneering blockchain-based settlement system that instils trust by delivering greater security and process efficiency. Trading should be, and can be, more transparent and fair for all traders, regardless of experience or the size of their account.”