Liverpool FC has today revealed new additions to its official New Balance footwear range for the 2018/19 season.

The range now includes a brand-new LFC edition to the popular NB Fresh Foam Cruz collection, which is available in both adult and children’s sizes.

The LFC x NB Fresh Foam Cruz running shoe has been developed using the latest New Balance Fresh Foam technology to provide all-day comfort and superior heel cushioning, supporting a soft landing every time.

Easy and lightweight to slip on before a morning jog or for going to watch the game, the shoe features the Liverbird front and centre, creating a fresh look for any fan.

Designed in Grey Violet with Racing Red detail, and red crest and NB logo - a colour scheme that some fans may recognise - it delivers luxury style on and off the running track. Pairing with workout gear or a casual jeans and t-shirt ensemble makes for a sleek look wherever fans are heading.

The new addition to the Fresh Foam Cruz range has been crafted as part of the LFC campaign for 2018/19, “This Means More” which encapsulates the feelings of all LFC fans around the world and what it really means to be a Red.

In-keeping with this summer’s must-have beach accessories, the range also delivers an exclusive new slider to ensure Red supporters can stay right on trend throughout the warmer months. Available in either red or black, the slip-on sandal features the Liverbird crest and NB logo, creating a casual, sporty style. 

A new addition to the kids Furon turf range has also been released. Styled in the iconic red of Liverpool FC, the turf football shoe is finished with white detail, LFC crest and NB logo - the perfect turf footwear for any young fan. The all-new rubber turf outsole provides traction and comfort for specific use on turf pitches, helping to enhance ball control. 

The range is available to pre-order online now at and will be available in all official LFC stores in the UK and Ireland from next week.