Liverpool FC has today announced Petro-Canada Lubricants Inc. (PCLI) as a global partner in a three-year deal.

PCLI is a leading refiner and lubricant manufacturer. For more than 30 years, it has researched, developed and produced world-class oil and lubricants for agriculture, construction, automotive, and health and beauty industries.

The brand will use its international presence to create unique programmes for its customers and fans alike, including exclusive access to money-can’t-buy LFC experiences.

Billy Hogan, Liverpool FC’s managing director and chief commercial officer, said: “We are delighted to welcome Petro-Canada Lubricants as an official partner of Liverpool FC. To partner with a global business that shares LFC’s values of ambition and commitment is incredibly exciting for the club. We look forward to working with PCLI to create unique and exciting programmes which will help us engage with our fans and their customers around the world.”

Mark A. Plake, president of Petro-Canada Lubricants Inc., commented: “Liverpool Football Club is an internationally recognised team renowned for their endurance, reliability and competitive edge. These are key attributes in both football and our business and we’re proud to celebrate our partnership with a club that so closely shares these qualities.”