Liverpool FC and Skype have entered into a global partnership to bring fans more innovative ways to engage with the Reds.

The launch of the partnership is marked by the release of LFC emoticons which will be available on Skype. The new emoticons give fans a fun way to show their support, including wearing an LFC scarf with their fingers crossed, thumbs up and covering eyes which launched yesterday. The first set will also include mini versions of the Reds manager, Jürgen Klopp, captain Jordan Henderson and teammates Philippe Coutinho and Daniel Sturridge.

Skype will also launch an official LFC Skype ID, which will enable fans to interact with each other in group chats during key games. By connecting with LFCofficial on Skype from January 12, fans will be brought closer to the club through exclusive content from first-team players, as well as the chance to win signed merchandise.

Billy Hogan, chief commercial officer, Liverpool FC said: “Skype is one of those essential communication tools that people use to interact with friends and family across the world. Through this partnership we’re enabling Liverpool FC’s global family to interact with the club and we’re delighted to be working together so closely on this great piece of innovation that our fans can enjoy every day.”

Angie Hill, general manager of Skype Consumer Marketing, said: “Liverpool FC has some of the most passionate fans in the world, and Skype is excited to introduce new ways for them to come together, wherever they are. Through Skype chats and custom content, we look forward to bringing these fans even closer to the action.”

Click here to read Skype’s blog.

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