Supporting the LFC Foundation, the challenge engaged Liverpool FC’s global network of Official Liverpool Supporters Clubs (OLSCs) to come together and help support their local communities through a series of fun and creative activities.

With eight socially impactful challenges to participate in over four weeks, 28 OLSC’s from 5 continents supported and submitted photos and videos showing how they incorporated the power of LFC into their community.

Overall:

• 6670 people were impacted by the social action project
• 140 pints of blood donated
•  875kg of food products donated
•  Just under £11k donated to local charities around the world

See our full round up video here.

A judging panel of LFC Foundation representatives, Japan Airlines representative, and former players examined submissions and selected a winner, as well as runner ups!

3rd Place: 

Pune

Mumbai

Bangalore

Runner up: 

Queensland Australia

Winner:

Charlottesville, Virginia

How the Social Action Project Was Judged

Each challenge entry submitted was compiled into a document that included the images and videos provided for the entry, along with the accompanying description submitted by the Official Liverpool Supporters Club (OLSC).

The judging document contained all entries, with any reference to the OLSC location or region removed. This was done to reduce unconscious bias among the judging panel.

The document was then distributed to the five judges, who scored each entry out of 10 based on the Football Club values: Ambition, Passion, Integrity, and Unity.

Once each judge completed their scoring individually—without knowing how the others voted—a total score for each entry was calculated, and the submissions were ranked accordingly.

“At Japan Airlines, supporting communities and connecting people lies at the core of our mission. Through our partnership with the Liverpool FC Foundation, we are proud to contribute to making a meaningful difference in people’s lives.” - Minako Kent, Vice President, Global CX & Marketing at Japan Airlines

Matt Parrish, LFC Foundation CEO: “We’re incredibly proud of our Social Action Challenge and of the remarkable efforts of Official LFC Supporters Clubs around the world, who continue to show they’re more than fans — they’re true forces for good in their communities. We extend a huge thank you to Japan Airlines for helping bring this global initiative to life.”

A massive thank you to every OLSC member who participated in this widely successful social action campaign, it truly shows the power of LFC’s ‘Global Heartbeat, Local Pulse’.