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Our Club Values of Ambition, Commitment, Dignity and Unity support how we work and achieve success at Liverpool Football Club.


  • Know that dreams are to be achieved, nothing is impossible.
  • Have the courage to take risks and learn from honest mistakes.
  • It makes us braver next time.
  • Pursue ever-higher goals with your feet on the ground.​


  • Put your heart and soul into everything.​
  • Go that last mile to do things right.
  • Live by hard graft and continuous self-improvement.
  • Be proud, professional and enthusiastic in all aspects of the club.​


  • Be true to yourself and trust each other to do the right thing in any given situation.​
  • Earn respect through honesty and integrity.
  • Treat people well, expect nothing back and pride will flow.​


  • Believe in each other's ability and expertise.
  • Work together to bring out the best in each other, in business and in football.​
  • Collaborate for the common good across all our communities.​