Liverpool FC have today appointed a new marketing director to develop and grow the club globally.
Markus Breglec has taken on the newly created role.
Prior to joining the Reds, Breglec held a senior position with consumer electronics company HTC and has over 19 years’ experience devising strategies for globally recognised brands such as Nike, Sony and Adidas.
He led the global award-winning sponsorship strategy for HTC’s partnership with the UEFA Champions League and UEFA Europa League.
The new marketing director will create strategies to drive growth, inspire innovation and foster collaboration. Fan engagement will be fundamental to this new role and Breglec will call upon his experience across sports and consumer electronics.
Billy Hogan, LFC's managing director and chief commercial officer, said: “Marketing is a critical element of our commercial success and ultimately grows the club which enables us to support our on pitch ambitions. The primary focus for Markus will be to bring the club closer to our hundreds of millions of fans around the world. He has proven expertise which makes him a leader in his field and we’re delighted that he will be joining us.”
Breglec added: “I am very excited to join Liverpool FC and with it the greatest and most deeply connected football family. The Reds are the beating heart in world club football with an unprecedented fan connection, amazing history and great future ahead. I very much look forward to further help grow the club, drive innovation and engage supporters globally.”