Liverpool FC has today announced that Hong Kong will be the next location to host LFC World, presented by Standard Chartered.
This unique experience for fans will land at Cityplaza, Taikoo Shing, Hong Kong, from March 1-5 and bring along with it a host of fun activities for fans to learn more about the club's past, present and future.
Also visiting Hong Kong will be Liverpool Legends Jason McAteer, Luis Garcia, Patrik Berger, Sami Hyypia and Vladimir Smicer. Supporters will have the opportunity to meet the former players at LFC World signing sessions throughout the week.
Fans of football and all things technology can experience 'Inside Anfield' - a sneak peek into the Reds' famous stadium made possible by Standard Chartered Bank and the latest in Virtual Reality technology. With the aid of a headset and earphones, the content puts fans in the players' shoes and gives them a unique insight into the team's inner sanctum.
Fans can experience how it feels to witness a Jürgen Klopp team-talk in the dressing room and walk out from the players' tunnel in front of the home crowd at Anfield.
YouTube: LFC World to land in Hong Kong
A brand new experience has been added specifically for Reds fans in Hong Kong - a dressing room photo station where supporters can sit under the shirts of Steven Gerrard, Philippe Coutinho, Kenny Dalglish and Robbie Fowler and recreate their own iconic image.
Fans will also have the chance to try fun and interactive football challenges that bring to life the buzz of Premier League football, as well as game stations hosted by LFC's official gaming partner and LFC World supporting partner, Konami.
LFC World will also see engaging fan activations from LFC's official airline and LFC World supporting partner, Malaysia Airlines.
To round off the Reds' incredible trip to Hong Kong, fans can share the Anfield atmosphere at a viewing party in Champs Bar at The Charterhouse, where Liverpool's home game against Arsenal on Saturday March 4 will be screened.
Esmond Mok, regional head, corporate affairs and brand and marketing, Greater China and North Asia, Standard Chartered Hong Kong, said: “The club has a huge fanbase in Hong Kong and it will be a truly special and not-to-be-missed opportunity for supporters to meet some of the club's legends. We are delighted to be able to bring this incredible experience to our valued clients and LFC supporters in town.”
Standard Chartered will also hold a lucky draw for clients who sign up new credit cards during the five-day event. Three winners will each receive a travel package for two to Anfield to watch a Premier League game.
Reds Legend Garcia said: “The club last visited Hong Kong in 2007 so it will be great to get back there and visit our fans. The LFC World experience is fun and informative but most importantly it means our fans can get closer to the club - I'm really looking forward to LFC World Hong Kong.”
More information on LFC World presented by Standard Chartered can be found here.