Designed specifically for the Thai market, the purpose-led range gives fans another way to show their support for the club while making a difference in local communities. It is the first time an international retail partner has launched a dedicated collection to help raise funds for the club’s official charity.

The Red Collection was officially unveiled during this weekend’s Kop Run 2026, Presented by Krungthai-AXA Life, and will be available exclusively at LFC’s three official standalone stores in Thailand and online. Every item will carry a dedicated LFC Foundation sticker highlighting the contribution each purchase makes to the Foundation’s work.

As part of the wider partnership, CRC will also support LFC Foundation’s fundraising in Thailand throughout the season through a series of initiatives, including in-store donations, round-up campaigns and special auctions, helping to generate further funds for community programmes across the country.

Matt Parish, chief executive of the LFC Foundation, said: "We're delighted to launch the Red Collection and begin this exciting partnership with CRC. This initiative demonstrates how the power of football can be used to create positive change beyond the pitch.

"Every purchase made by supporters will help fund programmes that provide opportunities for young people and communities across Thailand. We are incredibly proud to be expanding our work internationally and look forward to seeing the impact this partnership can deliver."

Supaporn Preeprem, Head of Soccer Brands at CRC Sports, said: “We’re proud to launch our fundraising collaboration with the LFC Foundation through the new ‘Red Collection’, created under the concept ‘Reds for Reds’.

“As LFC’s first international retail partner to launch an initiative of this kind, we’re delighted to be supporting the Foundation as it expands its work in Thailand. A portion of proceeds from the six-piece collection will go directly towards supporting LFC Foundation programmes for young people and communities across the country.

“Liverpool FC has an incredibly passionate fanbase in Thailand, and we hope the Red Collection gives supporters another way to show their support for the club while also making a positive difference in their local communities.”

The LFC Foundation will work closely with local partners to ensure all funds raised are invested into impactful programmes and community initiatives. Since it first began reporting across the 2020-21 season, LFC Foundation has supported a total of 529,000 people. Its 2025-2030 strategy focuses on improving health, championing learning and enhancing employability, with an ambition to support 500,000 people per season, expand its international work into 10+ countries, and continue leading the way on research, evaluation and impact measurement.

Shop the collection today at all LFC Official Stores in Thailand and online here.