It will feature on the back of all of the team’s shirts for every European game this season beginning with the third kit this evening, which will also be worn for the first time and can be purchased here.

LFC Foundation, the club’s official charity, will replace ‘Side by Side’ which has appeared on the shirt on European nights for the past two seasons. This new opportunity will help to raise awareness of the LFC Foundation, while focussing on their international work as well as their work here in the UK.

Supporters can also add the LFC Foundation logo to the back of their shirts both in store and online for just £5, and proceeds will go towards supporting and developing their work internationally and enable the Foundation to support even more young people both here in the UK and beyond.

The LFC Foundation supported over 120,000 participants across the Liverpool City Region last season, while also working globally in Dublin, Thailand, Tanzania, Senegal and New York.

One of the Foundation’s key partnerships for international work is ‘Right To Play, which currently delivers programmes in Thailand and Senegal, supporting 3,000 children in Thailand alone through play-based learning programmes over the last three years.

Matt Parish, chief executive LFC Foundation, said: “The Foundation’s aim is to support young people and families both home and away and we run multiple programmes across the Liverpool City Region and also across the world. This is a fantastic opportunity for us to showcase our work and also raise funds through the sale of the logos to help support even more young people this season.”