The new partnership was launched today at a press conference in Tokyo ahead of the men’s first team pre-season friendly against J1 League side Yokohoma FC on Wednesday July 30.

As part of the new relationship between the two foundations they will deliver a large-scale programme in Japan, to proactively tackle social issues in the community and help build a society where everyone supports each other.

Through the power of the badge, the LFC Foundation will help to deliver an impactful programme to engage with young people and educate them to improve their communities and become leaders in society.

Together, the LFC Foundation and the Nippon Foundation will engage with children from marginalised communities and raise their aspirations through new opportunities, giving them the skills to tackle social issues as well as advancing the sporting landscape in Japan. The programme will particularly look to engage with children and young people who are not accessing other provision and are in danger of becoming socially isolated.

Matt Parish, chief executive of the LFC Foundation, said: “We are delighted to have partnered with The Nippon Foundation and provide new opportunities for young people in Japan and can’t wait to see the positive outcomes for those who take part in the programme.

“It’s fantastic to be able to extend our international work to Japan and we look forward to working closely with The Nippon Foundation going forward.”

Jumpei Sasakawa, President of The Nippon Foundation, said: “By partnering with the LFC Foundation, we hope to further boost our support for children and inspire every child to achieve their hopes and dreams.

While in Asia, the Reds have been joined by the LFC Foundation to facilitate a number of community activities including soccer clinics in both Hong Kong and Tokyo for young people of all abilities and backgrounds.