Liverpool FC is set to celebrate the official opening of their Abu Dhabi store with a free in-store event to be hosted by club ambassador Robbie Fowler.

The event will take place on Thursday, September 29 and fans will be able to take part in a Q&A, meet and greet and signing session with Robbie. 

The LFC Abu Dhabi store is opening in conjunction with partner Pioneer Group and offers fans across the region access to the full range of New Balance replica kit as well as authentic Reds merchandise, apparel and fashion accessories.

The Abu Dhabi store is the ninth official global LFC retail standalone store, and the first to be opened in the Middle East. The club is currently looking to expand its retail operations across the Middle East with a focus to expand into Dubai.

Mike Cox, LFC director of merchandising, said: “We’re really excited to be opening the first of our planned Middle East stores in Abu Dhabi, where Liverpool FC has such a strong and passionate following. We are delighted to be able to work with Pioneer Group to offer our fans in the region access to authentic LFC merchandise across a range of product categories.”

Samir Syed, retail manager at Pioneer Group, added: “The launch of Liverpool FC's Abu Dhabi store is a milestone event for football lovers in the UAE, and Pioneer Group is privileged to work with an iconic club to bring high-quality merchandise and further build on its popularity among the soccer fans in the country and region.”

Full event details as follows:
Date:Thursday, September 29
Time: 7pm
Location: Liverpool FC Store, Al Wahda Mall, Hazza Bin Zayed St, Old Airport Rd, Al Wahda

Liverpool FC retail allows fans across the globe to access official LFC merchandise through the club's retail and online stores. For more information and store locations visit: store.liverpoolfc.com