Watch nowSteven Gerrard joins Liverpool FC stars and famous fans in new Christmas advert
Liverpool FC’s Christmas advert for 2025 has arrived, capturing the sentimental magic of festive routines for Reds fans, with friends and family at its heart.
Featuring cameos from Steven Gerrard and son Lio alongside a host of famous faces, the uplifting ad is set to All I Need by Liverpool fan and acclaimed artist Loyle Carner.
It is a campaign centred around those shared festive traditions and routines, highlighting the joy that comes from the kids opening their Christmas Eve boxes, preparing food with family, getting ready for that big night out or heading to an unforgettable game at Anfield.
Liverpool players including Gemma Bonner, Fuka Nagano, Virgil van Dijk and Florian Wirtz get involved, alongside local food critic Jerome Griffin of The Scouse Ghetto Gourmet, Love Island’s Samantha Kenny and Liverpool band Red Rum Club.
This campaign video is more than an advert – it’s a celebration of what makes Christmas special for Reds everywhere: connection, tradition and the shared passion for Liverpool FC.
There are plenty of gift ideas and festive inspiration throughout, with the cast styled in this season's LFC x adidas collection, LFC Retro and LFC Label.
Liverpool FC’s Christmas Shop is now open, filled with hundreds of exclusive fan favourites and seasonal offers.
Get free delivery online or via the LFC Store app with orders over £80 ($100). All Red members can save 10 per cent on their order.
You can shop in-store, on our official online store or via the LFC Store app.
Worldwide shipping is available via UPS.