ClubLFC Stadium Tours & Experiences honoured as one of England's top attractions
Liverpool FC has received Bronze in the Large Visitor Attraction of the Year category at the esteemed VisitEngland Awards for Excellence 2025.
This national recognition follows the club’s recent success at the Liverpool City Region Awards, where Anfield was celebrated as an elite tourist attraction – securing its nomination for the national shortlist.
The VisitEngland Awards for Excellence commend the finest of England’s tourism sector, honouring those who exemplify creativity, innovation and an unwavering commitment to delivering exceptional service.
Anfield’s tour guides are renowned for curating truly memorable experiences, captivating visitors with exclusive behind-the-scenes stories that vividly bring the club’s iconic past to life. In 2024 alone, nearly 400,000 fans took part in the stadium tour, experiencing the magic first-hand.
Paul Cuttill, vice-president, stadium operations at LFC, said: “The recognition from VisitEngland is a true reflection of the dedication and passion of everyone at Anfield who helps bring the club’s legacy to life for every visitor.
“The club is incredibly proud to support Liverpool’s thriving tourism scene and is committed to sharing the Anfield experience with visitors from every corner of the world.”
The Anfield Museum has recently relaunched, charting the Reds’ journey from humble beginnings to global success across nine immersive zones, interactive exhibits, all major trophies on display and a special tribute to Jürgen Klopp. Museum entry is included in all stadium tour bookings.