The Red WayStrategy Overview

In early 2021, we launched our sustainability strategy, The Red Way.

The strategy represents a holistic approach to sustainabilityand centres around three strategic pillars; Our People, Our Planet and Our Communities.

Under these pillars sit our six key objectives. Every major club initiative, business area and programme aligns with these objectives. They enable greater visibility of activities and alignment to amplify their impact.

The UN Sustainable Development Goals (SDGs) were adopted in 2015 to provide a blueprint for peace and prosperity for people and planet, now and into the future. There are 17 SDGs which are an urgent call to action by all countries – developed and developing – in a global partnership. The target to achieve these is 2030, The Red Way is aligned to 14 of the UN SDGs.

Implementation of our strategy is underpinned by our robust sustainability management system. Through this, we hold ourselves to account, ensure we are delivering against our commitments and push ourselves to continually improve.

Since the 2021/22 season, we now publish our progress in an annual “The Red Way Report” which can be found within the sustainability section of our website.