ClubReds welcome Cardless as new affinity partner in the US
Liverpool Football Club has teamed up with Cardless, a financial technology firm that provides custom co-branded credit card products, in a new official affinity partnership to launch its first branded credit card for US supporters.
Becoming the club’s new official branded credit card, the Liverpool FC Credit Card by Cardless, issued by First Electronic Bank, will serve to further engage loyal Reds fans in the US, offering cardholders opportunities to earn special benefits and generous rewards.
As a new cardholder, supporters can begin earning points on their purchases, to be exchanged for statement credits and more – fans can earn 30,000 points after spending $2,000 on their card within three months of opening their account, valued at $300 in statement credits.
Liverpool FC supporters earn points each time they make a purchase with their card, including five points for every dollar they spend on Liverpool FC merchandise from the Official Liverpool FC Store and ticket purchases, and three points per each dollar spent on purchases made at bars, restaurants and select delivery services.
Launching with the 2022-23 season in June, cardholders will also receive an annual LFC International Membership, which includes benefits like digital matchday programmes for every Premier League home match, access to a dedicated online Members' Area and a 10 per cent retail discount in LFC official stores and online with a maximum discount value of £75 per season.
They will also receive LFCTV GO complimentary for the first year, and then 50 per cent off each following year via their LFC International Membership.
Ben Latty, commercial director, Liverpool FC, said: “We’re excited to be working with such an innovative business like Cardless, to enable fans to earn extra benefits and special rewards through everyday purchases. This new partnership with Cardless will see the creation of our first branded credit card in the US, just another way that we’re enabling our supporters to feel even closer to the team they love.”
Michael Spelfogel, Cardless co-founder and president, said: "It's an exciting day for Cardless and Liverpool FC’s extensive network of US supporters. Launching this partnership with an iconic club is very special to us and we’re looking forward to providing Liverpool FC enthusiasts with perks and experiences that matter most to them.”
Learn more here.
The Liverpool FC branded Credit Card by Cardless is issued by First Electronic Bank, Member FDIC. Account opening offer, earning rates and referral bonus are subject to change and to credit approval. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated.