Out nowLFC Retail introduces new autumn fashion range
A new seasonal collection from LFC Retail brings together a range of classic wardrobe staples and autumn layers designed for both matchdays and everyday wear.
Inspired by the concept ‘This is New Season Style’, the new campaign features Alisson Becker, Wataru Endo, Kostas Tsimikas and Freddie Woodman showcasing the collection as football season meets the changing season.
With rich autumn colours and classic, casual styles, the range offers a selection of versatile pieces designed to work just as well away from the stands as they do on matchday.
Key items in the collection include the men’s plum checkered shirt, plum sweatshirt, navy polo sweatshirt, brown polo shirt and zip polo, navy and brown tees, and a brown worker jacket.
Supporters can shop the full collection on our new global ecommerce platform, the latest step in the club's wider digital transformation, via the LFC Store app and in-store.
The redesigned LFC online store has been built to make it easier for supporters around the world to discover and shop official club merchandise, with a refreshed look and feel, and a faster, more personalised shopping experience across mobile and desktop.
The new platform offers enhanced personalisation and curated product recommendations, improved performance and load times, and a more streamlined checkout experience.
Season ticket holders and All Red Full, Light and Junior members will receive a 10 per cent discount.
Worldwide shipping is available via UPS. Spend over £85 to get free delivery in the UK.
When shopping online using PayPal, the club’s preferred digital payment method, supporters can shop now and pay later (learn more here).