NewsLFC honoured for digital excellence at Football Business Awards

As the most-engaged Premier League club in 2023-24, with more than 1.5 billion engagements and 200 million social media followers, the club’s media team continues to break records, with the Reds’ 20th men’s title triumph becoming officially the most-engaged Premier League win ever and the club’s most-engaged day of all time on social media.

The team consistently delivers impactful content, 365 days a year, that drives reach and value for both partners and fans. This includes training and matchday footage, behind-the-scenes access and meaningful, purpose-driven stories.

As part of the Red Together initiative under The Red Way, the club marked the UN’s International Day of Persons with Disabilities by sharing Isaac Kearney’s story, a young fan with Wolf-Hirschhorn syndrome.

Isaac’s unforgettable day with Mohamed Salah and Virgil van Dijk and his walkout at Anfield generated 122 million views and 12.4 million engagements.

The story sparked a five-year high in Google searches for Isaac’s condition and reinforced the club’s Red Together policy, showcasing its commitment to equality, diversity and inclusion.