NewsLFC announces results of latest ticketing survey
Following Liverpool FC’s latest survey about ticketing for men’s fixtures, the full results have now been collated and shared with supporters.
The survey formed part of the club’s ongoing ticketing review and sought honest and open feedback from supporters to gain further insights on ticket access, a topic which has been identified throughout the review so far as the most important subject for supporters.
As part of the review to date, some initial changes were introduced ahead of the 2025-26 season, and the latest survey set out to gather the opinions of fans on a number of areas, including multi-year loyalty, earning credits, season tickets and overall ticket access to home and away games.
In addition to these surveys, the review so far has seen the club set out ticketing principles, engage with fan focus groups and work closely with the Supporters Board to understand how fans feel about the current ticketing approach and understand the challenges they face.
The survey results include responses from a broad section of match-going supporters, including general admission season ticket holders, All Red members, matchday hospitality ticket holders and seasonal hospitality members.
Supporters can read the results in full here.
The results of this survey will ensure that fan feedback is understood and, alongside detailed data modelling and discussions with the Supporters Board, will help inform decision-making on any potential changes for future seasons following the conclusion of the review.
There may be further opportunities to contribute to the ticketing review in the future. Please sign up to LFC Your Voice, the club’s research community, to stay updated and receive invitations to take part.